Pure white flowers perfectly express innocence, honor, and purity all at once. This color is often given to express sympathy for a loss but can also be incorporated into lavish arrangements to balance out brighter colors. You can even give white flowers to wish someone well and express your best wishes.
The popularity of white flowers dates back centuries when it was often used to express love or as home décor. Today you'll see them as integral parts of wedding arrangements, to brighten up homes during spring and summer, and to send someone “get well” wishes. They're also good for welcoming a new baby, baptisms, and for wishing someone luck.