Since 2018, our collaboration with Vogue has brought the world of fashion into the art of florals. Each collection is editor-designed through and through, with Vogue’s editorial team working hands-on to craft every arrangement. Every stem, every bloom, and every vase is thoughtfully curated, inspired by the latest trends and the iconic Vogue aesthetic.
Fashion Forward Florals
All eyes are sure to be trained on The Athena, a ladylike arrangement from top to bottom. The expertly curated medley features a lush bed of textural foliage. It’s the perfect supporting layer for an array of warm, romantic blooms that will make your recipient blush with delight! The light pink flowers alone will add just a hint of soft, romantic beauty to any space. It’s the ultimate choice if you’re hoping for something sweet and understated.
“Flowers and fashion share the same language. I think they’re both about capturing a mood, a season, feeling. They’re expressions of personal style, whether it’s a dress or a bouquet on your table.”
Designed in partnership with Vogue, The Holiday Garden is a modern ode to the season’s most timeless palette. Deep reds, winter whites, and moody plums mingle with berries and magnolia leaves for a look that’s both classic and bold. Arranged in a sage green vessel, each stem feels intentional, structured yet soft, luxe yet effortless. It’s the bouquet that makes a statement without needing to say a word.
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