Top Reasons to Send a Flower Subscription this Valentine's Day

Erica Basilone is the Digital Merchandising Manager at UrbanStems, where she shapes the way flowers are discovered, presented, and loved on site. With over a decade of e-commerce experience across some of the world's most recognizable retail brands, she has a sharp eye for what makes people stop, look, and fall for a bouquet. From seasonal collections to everyday favorites, she's the reason the perfect flowers are always just a click away.