The Netherlands has long been the center of Europe’s flower industry — and not only because of its famously colorful tulip fields (although the tulip does continue to be their most popular and exported flower). The country is the largest exporter of cut flowers around the world, meaning that if you want to know what to expect in the flower business, it’s a good idea to listen to the Dutch. Each year, the Flower Council of Holland releases two Trend Collections to help identify a selection of plants and flowers expected to be popular and prominent in the coming year.
The Flower Council identified the theme of “Collecting Memories” for their 2023 Spring/Summer collection. They predict that flowers like roses, carnations, and ranunculus will trend in 2023, along with plants like hydrangea, ficus, and eucalyptus. If this trend is as comforting to you as the Dutch predict, you might find The Angela to be a soothing arrangement. It combines roses, ranunculus, and anemones in an off-white stoneware vase and strikes a nostalgic tone. And if that doesn’t sound relaxing enough for you, the arrangement also comes with a box of bath bombs from milk + honey.
For the 2023 Autumn/Winter collection, the Flower Council chose “Vintage Folklore” as its theme. Amongst the flowers identified as fitting in particularly well with this predicted trend are delphinium, hyacinth, and tulips. If you want a floral arrangement that aligns with this throwback aesthetic, look no further than the cool vibes of The Luna. Made up of rich shades of blue and purple, this bouquet includes delphinium, scabiosas, and roses.
Staying on trend can be hard work, but hopefully, this rundown of the plants and flowers expected to be big in 2023 will give you a head start. Of course, if you want to stay up on the latest, make sure you’re checking out UrbanStems on a regular basis!