You never actually need a reason to express to someone how much they mean to you. Whether you say it directly to their face and surprise them with something thoughtful, there are countless ways to let them know you’re thinking about them.

Now there's an official reason to do just that—and it’s known, fittingly, as Just Because Day. This is the one day of the year that’s developed specifically around the idea that you should do the things you want to do without second-guessing yourself.

That can reveal itself in many ways, whether you plan to take the challenging hike you’ve always wanted to do, eat at that new restaurant downtown, or spend every waking moment of the day with your best friend. Or it might mean simply treating someone in your life to something they love or to a meaningful experience, just because. From food and flowers to good deeds and phone calls, here are a few small ways to show that they’re on your mind this Just Because Day.

How To Show You Care on Just Because Day

1. Call Them Out of the Blue
2. Surprise Them With Flowers
3. Prepare Them Breakfast in Bed
4. Practice Random Acts of Kindness
5. Treat Yourself to Something Special

These days, it’s much more common to send a text than it is to make a phone call. It almost seems like a lost art, but fortunately, a lack of phone calls doesn’t come at the expense of the close bond you share with your truest friends. If it’s been a while since you last communicated, Just Because Day is a wonderful time to reconnect. Even if they don’t have much time to talk, use this opportunity to let them know they’re on your mind. A quick call and a friendly exchange are better than none at all.

You could also surprise them with a video call as an alternative option. This is even more unusual when it comes out of the blue. Maybe it’s the family member living abroad who you haven’t spoken to in a while or the friend who stays incredibly busy with obligations and rarely gets a moment to herself. A surprise video call sends the message that you know they’ve got a lot going on, but that someone out there is thinking about them and wanted to see their face.

What more poignant way to show someone special that you care, no matter where in the world they might be? Flowers convey your feelings beautifully! For the friend who’s always been by your side through thick and thin, The Canary captures the spirit of that connection in vibrant style. Crisp yellows and whites radiate as bright as the sun, adding some instant positivity to their day. And, as it happens, yellow represents friendship, making it a wonderful choice for a best friend or an old confidante who you’ve always loved.

What about the person in your life who has no green thumb whatsoever, but who still loves the beauty of all things botanical? Try a low-maintenance plant instead. The Corsen is a lovely choice, showing off the beauty of the tropics while bringing a pop of vibrant color to their home or office. Even better, the anthurium is a fairly easy-care choice that requires watering only when the soil is dried out.

You don’t have to be an expert chef to surprise your loved one with breakfast in bed. Preparing the first meal of the day is a gesture that comes from the heart — and also one that’s extra fun to dress up with thoughtful little accents. Whether it’s cereal and toast, scrambled eggs and a croissant, or pancakes and fruit, that early-day feast is made all the more special when you prepare it for them.

How to make it special? Think ambiance. Set the tone by serving everything on a decorative tray. Add a stem or two of their favorite flower in a long vase — it adds an eye-catching accent to the entire setup. Or splash out on a smaller arrangement that complements their surprise meal. The Eden is a chic choice packed with fresh wildflowers, featuring everything from chrysanthemums to ruscus to dianthus.

Not that you need an excuse to ever be nice, but there’s something thoughtful about doing it with such intention that you devote a good portion of the day simply to doing good unto others. What can you do to brighten someone’s day? Maybe it’s paying for the coffee of the person behind you in line, surprising your neighbor with some fresh baked cookies, or expressing your gratitude to a co-worker, there are so many easy ways to simply bring a smile to someone’s face.

Feeling especially thoughtful? Why not give a little token for no reason at all? It could be a scented candle that you know your best friend loves, a delicate and easy-care succulent like The Cora, or a lunch delivery to make a busy day just a little easier. Drop by and offer to take care of your best friend’s kids so she can have some much-needed time to herself. Prepare your significant other’s favorite meal for dinner. Just smile at the next person you see. The idea is to remind them that they’re never far from your mind, or that you just want to make their day brighter. Kindness is the easiest gift you can give!

Showing you care isn’t limited to those around you — it also extends to you! Prioritizing yourself and your needs is vital, or you won’t be able to truly show up for those who rely on you. While there’s never a need for an excuse for self-care, prioritize it on Just Because Day simply because you matter.

This can involve anything that’s been on the back burner for a while, whether it’s going to the spa or catching up on a book, or binge-watching your favorite show. Spruce up your living space with fresh bedding, a sunny flower arrangement (we’re partial to The James — who can resist all that glorious color and those uplifting daisies?), and a scented candle. You matter, and every little thing you do for yourself counts.

No matter what you have planned, you can trust that the people in your life will be delighted by the gesture.