For over two decades, Pantone has been selecting an annual color that they believe will characterize and embody the upcoming year. These colors are offered as inspiration and direction for designers and creators to use to align with trends and create designs and concepts.
The color of the year has also served as a color trend forecast for the consumer, which helps with product and design creation. In short, the Pantone color of the year is a way of seeing what’s to come. Aligning with Pantone’s colors of the year is a way to align with the year’s ethos. This is also true for flowers and floral arrangements. Aligning your bouquets and flowers is a wonderful way to embrace the energies and trends of this year’s colors.